Some of these schools are aimed at the increasingly large, mobile, global middle class, while others recruit local students whose parents are seeking high status English language education and qualifications for their children. Furthermore, working with a different direction of flow the national, public schools systems in countries like Canada, New Zealand and Australia, are marketed by their governments to recruit fee-paying, overseas school students, from as young as five. In the case of New Zealand: 'The spectacular growth of its export education industry - as indicated by student
numbers and estimates of foreign currency earnings - has been accompanied, by domestic and international government policies facilitating this trend* . This is what Martens and Starke call 'trade driven policy in education Small country, big business? New Zealand as an education exporter, and a group of like-minded countries, including New Zealand (the so-called 'Contact Group1 )，have been in the forefront of moves within the World Trade Organisation to facilitate the international deregulation of educational services.